Posts Tagged ‘mlm scam’

Usana business – Is It Really Just A MLM Scam?

Thursday, December 3rd, 2009

Is Usana Health Sciences a MLM Scam? Usana is a network marketing company and therefore its’s offering you to build your own Usana business, along with their nutritional, energy, diet and personal care products. Usana is certainly a very large and well known health and wellness company.

But, there are certainly some concerns when it comes to starting your own Usana business, and now I’ll go through the pros and cons and then conclude whether Usana really is a great opportunity or if it’s just a MLM scam?

Let’s start with the good

Usana was founded back in 1992 by Dr. Myron Wentz, who wanted to not only treat diseases but also prevent diseases with these products. Today Usana provides many high quality nutritional supplements and personal care items as well.

Most people want to find easy solutions to becoming healthier – therefore there certainly is a market for the products. Furthermore, the fact that these products should prevent diseases as well should make it even easier to sell them, and when people see the word “anti-oxidant” they often don’t need much more to convince them. When you join Usana to grow your own business you earn money based on group sale volume, and there are no monthly group volume requirements, and that is a big pro as well.

And now to the bad

First of all, the fact that there is a market for these products doesn’t guarantee your success. There lots of health and wellness companies out there, and no, the products do not sell themselves – then the company wouldn’t need you, right? Second, the company recommends their distributors to purchase business opportunity seeking leads to grow their business. The problem is that more than 90 % of these people aren’t looking for an opportunity; they’ve just entered their information, name and number, when they’ve answered some questions in a survey where they could win a phone or something else. Then they become a business opportunity seeking lead, even though they really aren’t. Furthermore these leads get re-sold many times and you’ll just end up spending money on useless leads and waste your and these people’s time.

And if people don’t want to spend their money on these leads, the company encourages them to work their warm market, convert their friends and family into buyers and new distributors, hand out business cards and other stuff like that. This is NOT going to make you succeed either.

This is certainly not how to grow a Usana business, or any other business for that matter, and this way your MLM Marketing efforts will just lead to the most typical result – failure. The ugly truth is that the failure rate in the network marketing industry is 97 %.

Finally – the conclusion

Is Usana just a MLM scam? NO! Usana is not a scam, but you will most likely fail if you do what the company tells you to do. If you are serious about succeeding with your Usana business, you CAN, no doubt about it. There is a market for Usana’s products, so in order to succeed you just have to educate yourself in marketing and recognize that it takes time and effort to grow a Usana business, and believe me, it will not happen by using these business opportunity seeking leads or working your warm market.

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